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Quantitative and Qualitative Research

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An Update From Advantage Research Services Inc.

We at Advantage Research Services continue to be available to help clients with any Market Research and Insights needs. We understand that during these uncertain times, some projects may be on hold until there is more of a clear horizon for “normalcy”, whatever that new normalcy will be. And, we will be here when the need arises. In order to be proactive and ensure that we can accommodate all clients and their projects, we are currently taking holds on times slots beginning Mid-April through May. We anticipate this will be a very busy time. Please let us know if we can place a hold on the calendar for your project to ensure that we can accommodate your needs.

We are dedicated to providing the highest quality of service in research methodologies including POLITICAL RESEARCH, focus groups, telephone interviews, taste tests, in-home product use tests, mystery shops and more.

Political Research Services

We have worked with statewide, legislative, regional, and local political candidates and ballot committees for more than 20 years. Advantage Research provides first-class scientifically gathered data to its political polling clients, regardless of political affiliation.


Grand Rapids, MI


Detroit, MC


Fort Wayne, IN


South Bend, IL

Full Service Marketing Research Company

Advantage Research Services, Inc., is a full-service marketing research firm with notable expertise in consumer, business-to-business, healthcare, media, financial, and technical research. Supported by a management team with over 40 years of experience in the marketing research industry, our clients know that they are in the best of hands.

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Focus Groups
Professional Market Research

Qualified, Experienced, Trustworthy.

Advantage Research Services, Inc., is a member of the Insights Association, a professional association dedicated solely to promoting, unifying and advancing the insight, opinion and marketing research profession. In addition, the owners have both received The Insights Association Professional Researcher Certification which is designed to recognize the qualifications and expertise of marketing and opinion research professionals.

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